Upgrade
Freeing the future makers.

Project Overview

Debt shackles us to the past—keeping us from the future we want to pursue. To announce a new peer-to-peer lending network to the world, we partnered with Renaud Leplanche and his team at Upgrade to imagine a brand that places people at the center of the lending experience.

THE FUTURE MAKERS
At the heart of Upgrade, you’ll find a simple idea. Upgrade can remove barriers and create platforms for you to seize opportunity—today and tomorrow.
A SYMBOL OF FREEDOM
To symbolize a debt free future, we designed a logo for Upgrade the feels like it's reaching towards the next opportunity.
THE NEW LENDING MARKETPLACE
The brand language of Upgrade—from type to color—is designed to inspire and assure, as people explore the possibilities.
THE ART OF INFORMATION
The Upgrade logo was used to define a new language for information graphics, which are used across the product.
THE UPGRADE EXPERIENCE
Across the brand system, we explored the moments that make a difference in people's lending experience, bringing those moments to life.
THE GROWTH OF GREEN
To accentuate and differentiate Upgrade, we captured the spirit of possibility in a bright emerald green.