Market Sans
The voice of tomorrow’s market.

Project Overview

Typography defines the voice of a brand—from the messages it shares with the world to the people it touches. In partnership with Swiss Typefaces, we designed a new typeface to herald the relaunch of ebay's brand—redefining the voice of tomorrow's marketplace.

Collaborators: ebay Brand team and Swiss Typefaces

THE NEW VOICE OF EBAY
Modern, inviting, and optimistic—Market Sans perfect for sharing ebay’s next chapter with the world.
SIX WEIGHTS, TWO STYLES
The Market Sans family includes six weights across two styles, letting ebay whisper or shout in right situation.
OLD MEETS NEW
Market Sans has the geometry of an American Gothic, combined with the timeless familiarity of a European Grotesque.
ELEGANT, ACTIVE, AND ADAPTIVE
A unique combination of the unexpected and classic—the typeface can be both elegant and active, adapting to the many moments that define ebay.
A VOICE OF TOMORROW'S MARKET
Market Sans captures the surprise of stumbling upon your perfect purchase, while conveying the optimism you feel while navigating ebay experiences.