Helia
Humanizing the science of data.

Project
Overview

Data is redefining how we live, work and love. From the decisions that we make to the connections that define our lives; data is the new currency of markets. We partnered with data science agency EHS to make what they do emotional, elevating their offer, story and experience.

THE DESIGN OF MOMENTS
Every expression of the Helia system represents a unique human moment—brought to life through data.
PEOPLE AT THE CENTER
EHS was renamed Helia after Helios—the Greek sun god. Like the sun to our solar system, we wanted to place people at the center of the data conversation.
THE ART OF DATA
We created a unique algorithm to deliver dynamic brand expressions—combining time, weather, and geographic data to personalize moments.
BEHAVIOR-BASED SYSTEMS
Experimenting with digital and physical connections, real-time data, and dynamic expression, we built a behavior-based design language.