Havas
Designing tomorrow's creative network.

Project Overview

Great creative work is defined by collaboration across disciplines and borders. From the people to the product, Havas is redefining the future of creative networks through their Better Together strategy. Working closely with senior leadership in the Havas Group, we created a brand story and system that brings their global network to life.

A SYMBOL OF CREATIVITY
The new Havas logo takes their indelible "H" to the next level, making it a symbol of how groups create, share, and learn across the network.
EHS was renamed Helia after Helios—the Greek sun god.
SETTING A NEW STAGE
The Havas logo is used throughout the system to define relationships, create moments of connection, and show the brand's global footprint.
THE WORLD'S COLOR
The network's personality and diversity is brought to life through an extended color palette—elevating the vibrancy of the global network.
A NETWORK OF INDIVIDUALS
To highlight talent and teamwork, we developed a photographic voice for the system that focused on documenting the people who make it a reality.
UNITED TOGETHER
To equip and empower people across the network, we developed a digital brand experience, sharing the guidance, tools, and assets globally.