Ebay
designing moments of perfect

Project Overview

For more than 25 years, ebay has defined a new era of commerce through the art of connection—placing people at the heart of the experience. We partnered with ebay's leadership to define a new language for those experiences, highlighting ebay's diversity, depth, and dedication to people. The result was a revolutionary brand system that is redefining a new era of connection.

Collaborators: ebay Brand team

FROM FOUR
TO MORE
We released the ebay logo from its four color treatment, designing a system where the logo could become a symbol of ebay's diversity.
OPENING OPPORTUNITY
The ebay grid system was designed to feel like an opened package or a shelf of goods—working seamlessly across experiences and mediums.
THE EBAY STORY
ebay and Form& collaborated on the creation of a new brand system and experience—bringing the depth and diversity of the ebay to life.
THE NEW VOICE OF EBAY
Modern, inviting, and optimistic—Market Sans perfect for sharing ebay’s next chapter with the world.
THE COLOR
OF COMMERCE
To represent the diversity of experiences and moments on ebay, we designed a vibrant and expressive color system to elevate ebay experiences.